Client ········· Nike
Campaign ········· Equality
Year ······ 2017
Role ······· Art Director

the work
Partnering with Nike’s Retail team. we enabled the public to join superstars Lebron James, Serena Williams, Mo Farah, KD and more, to show support for diversity and inclusion in and out of the sports arena.

During NBA All Star Weekend, digital photo booths in Chicago, LA, NYC, San Francisco, and three in New Orleans, allowed everyone to create their own iconic image. Once captured, all images were beamed in real time to screens both inside and outside Nike stores, placing them shoulder to shoulder with the elite athletes. Physical posters were also available, immortalising their support forever.

Creative Director: John Cross
Creative: Nicole Chen
Production: PHHHOTO