I Got it on Depop was a 360 campaign that ran throughout 2023 including multiple touchpoints such as film, print, social, audio and an IRL event. To start the campaign with a bang, we placed provocative OOH posters down one of the busiest shopping streets in London - Oxford St. From Tottenham Court Road to Bond St, each bus stop was plastered with playful messaging positioning Depop as the better alternative to fast fashion. And to really drive the message home, ‘I Got it on Depop’ video content tookover the digital billboards at the entrances of Westfields across London.
To coincide with the OOH campaign, we put on a sold out event, the Depop Night Market, which offered the Depop community a chance for fashion fans to refresh their wardrobes ahead of festival season. Shoppers to buy vintage and handmade pieces, as well as take part in interactive activities like photo moments, nail art and tooth gems, screen printing, and the opportunity to make their own phone beads. We also surprised and delighted attendees with performances by popular UK artists like Eliza Rose, Headie One and Flo.
