Client ········· Depop
Campaign ········· Depop x Tommy Hilfiger
Year ······ 2023
Role ······· Creative Direction

the campaign
Made by Tommy. Styled by Depop. Tommy Hilfiger x Depop is a limited edition collection of renewed Tommy pieces, curated by Depop and styled by our community.

Tommy launched its first-ever Depop shop, in a bid to champion secondhand clothing and their un-usable items a brand new home.

Offering a curated range of pre-loved Tommy Hilfiger and Tommy Jeans pieces from the brand’s retail stores, e-commerce channels and archives, the new store enabled consumers to get their hands on special pieces while minimising their environmental impact.

Comprised of approximately 100 tops and bottoms including denim, T-shirts, dresses and outerwear, the collection spanned an inclusive size range of XXS to 3XL.