Client ········· Nivea
Campaign ········· Reasons to Smile
Year ······ 2016
Role ······· Art Director

the work
Nivea wanted to drive the emotional link between happiness and the Q10 range with a digital campaign that celebrates relationships between friends and family at key times of the year thus creating 'Reasons to Smile'.

'Reasons to Smile' encouraged our community to start a conversation in a series of short one 60" films with real people to celebrate happiness. The campaign also carried across to static posts throughout the year and the Nivea hub.

Creative Director: Kerry Robinson
Creative Team: Nicole Chen and Suzanne Mucci
Director: Josh Appignanesi
Production: Indy8