We’re moving beyond just covering the emotional and practical barriers that might stop women from being active – we’re now tackling societal barriers that can prevent women from feeling like they can join in. The realities of motherhood, periods, menopause, and LGBTQ and disability inclusion – these are all necessary conversations, and ones intrinsically linked to sport.
By tackling these topics with the characteristic honesty and irreverence of the campaign, we’re hoping to spark further discussions, get people talking, and help more women find ways to be active as it suits them.
