To bring to life the Domin-oh-hoo-hoo creative campaign on Twitch, we harnessed the power of a live multiplayer environment by turning their TVC into a game. Yodels invaded influencer streams and chat had to yodel back to unlock some cheesy rewards.
When the yodel timer ran out, a pizza wheel of fortune appeared that generated rewarded random people in chat. The three streams garnered almost 350k impressions and 900k minutes watched!