Client ·········Domino’s
Campaign ········· Domino-oh-hoo-hoo
Year ······ 2021
Role ······· Senior Creative Strategist

the brief

Bring the Domin-oh-hoo-hoo creative campaign to life on Twitch by harnessing the power of a live multiplayer environment.

the execution
To amplify their campaign on Twitch, we turned their TVC into a game where yodels invaded influencer streams and chat had to yodel back to unlock some cheesy rewards.

When the yodel timer ran out, a pizza wheel of fortune appeared that generated rewarded random people in chat.

The three streams garnered almost 350k impressions and 900k minutes watched!