The talent shared their favourite shows and why they’re ‘Team Reality’ or ‘Team Drama’, the teams took part in a variety of TV-themed gaming challenges. These included ‘An act of True Crime’ where gamers must successfully pull off the perfect heist (Monaco: What’s Yours is Mine), to ‘I’m a Celebrity...get me out of here’ obstacle courses (Fall Guys) to ‘Race to Love Island’ (Forza 4).
We drove excitement for upcoming shows by asking the audience what they’d like to unlock and watch. Ahead of two of the challenges, viewers were able to unlock exclusive content through voting mechanics.
The experience was one that Twitch’s audience will remember, with over 118,000 viewers during the live stream and 16,000 clicks to ITV Hub, we reached an engaged audience and increased genuine interest within the Drama and Reality content on ITV Hub.
Twitch’s research confirmed this success, with a huge 20% increase in unaided brand awareness for ITV Hub and a 33% increase in association of the Drama Vs. Reality message from the campaign. Proving that we were able to drive modernity and consideration for ITV.