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<channel>
	<title>nicolefchen</title>
	<link>https://nicolefchen.com</link>
	<description>nicolefchen</description>
	<pubDate>Wed, 09 Sep 2026 13:24:32 +0000</pubDate>
	<generator>https://nicolefchen.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://nicolefchen.com/Index</link>

		<pubDate>Fri, 12 Jun 2026 20:21:32 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Index</guid>

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		<title>Zara Larsson</title>
				
		<link>https://nicolefchen.com/Zara-Larsson</link>

		<pubDate>Mon, 20 Jul 2026 12:07:18 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Zara-Larsson</guid>

		<description>A four-part content series starring global pop star Zara Larsson, directed by Dave Meyers and shot in a single day in Sweden. The campaign was conceived, developed and delivered as part of Depop's H2 'Depop-amine' creative ecosystem — sitting alongside brand films and education films under the platform idea 'Taste Recognises Taste'.

Built around the idea that life can be complicated, but getting dressed shouldn't be, the series brings Depop's key value propositions to life through Zara's signature wit and personal style. Across four tongue-in-cheek films, everyday frustrations are transformed into playful moments that showcase how easy it is to discover, buy and sell on Depop. To mark the launch, Zara also curated The Zara Larsson Edit — an exclusive Depop shop featuring pieces from her personal wardrobe alongside upcycled merchandise and one-of-a-kind finds.
 
 



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		<title>Daisy Chain Fields</title>
				
		<link>https://nicolefchen.com/Daisy-Chain-Fields</link>

		<pubDate>Thu, 03 Sep 2026 11:06:39 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Daisy-Chain-Fields</guid>

		<description>45,000+ people came out to Great Park in Irvine, CA for Olivia Rodrigo’s inaugural Daisy Chain Fields festival and Depop was there as the exclusive secondhand apparel partner. We built the Depop Oasis, a world within the festival built around style, discovery and community. Festival-goers customised vintage pieces at our Style Bar, got flower and crystal hair gems, enjoyed depopsicles, caught a shower of daisies for a chance to win items sourced from Depop sellers and cooled off in our flower-covered lounge between sets.The best part? All net proceeds from the festival were be directed to advancing and advocating for women and girls.
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</description>
		
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		<title>Depoponomics</title>
				
		<link>https://nicolefchen.com/Depoponomics</link>

		<pubDate>Wed, 15 Apr 2026 15:00:32 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Depoponomics</guid>

		<description>The Depoponomics campaign speaks to a world navigating rising costs and shifting priorities, where fashion choices are no longer sunk costs but working assets. On Depop, clothes from your closet can be sold, and reinvested into whatever comes next. With no selling fees in the U.S. and a streamlined listing experience using AI technology, Depop makes it simple for people to turn what they already own into money they can actually use.

Directed by Grammy Award-winning music video director Dave Meyers, the campaign features an unexpected cameo appearance from pop/R&#38;amp;B icon, Kelis, whose 2003 single ‘Millionaire’ provides the soundtrack for the spot. 

As part of the campaign, Kelis also launched her own Depop shop, featuring items personally curated and selected by Kelis, including pieces worn by her in the campaign.  

Depoponomics appeared across connected TV, digital video, social, and creator-led storytelling, spotlighting real-life selling scenarios and the ease of turning clothes into cash.
 
 







</description>
		
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	<item>
		<title>This Girl Can</title>
				
		<link>https://nicolefchen.com/This-Girl-Can</link>

		<pubDate>Fri, 22 Jan 2021 15:47:13 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/This-Girl-Can</guid>

		<description>This Girl Can is leaving no woman left behind in the latest instalment of the campaign that confronts how society must change in order to accommodate all women being active. In this phase, we’re introducing new cast members and stories while bringing back some of the women who’ve prominently featured in past This Girl Can ads, showing how we’re still as relevant today as we were five years ago. But this campaign also shows that there are a host of new barriers that need addressing today.

We’re moving beyond just covering the emotional and practical barriers that might stop women from being active – we’re now tackling societal barriers that can prevent women from feeling like they can join in. The realities of motherhood, periods, menopause, and LGBTQ and disability inclusion – these are all necessary conversations, and ones intrinsically linked to sport.

By tackling these topics with the characteristic honesty and irreverence of the campaign, we’re hoping to spark further discussions, get people talking, and help more women find ways to be active as it suits them.  



 

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&#38;nbsp; &#38;nbsp;</description>
		
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		<title>Depopamine</title>
				
		<link>https://nicolefchen.com/Depopamine</link>

		<pubDate>Wed, 09 Sep 2026 13:24:32 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Depopamine</guid>

		<description>For H1 of 2026, we launched a series of ads that dramatise the feeling of buying and selling secondhand fashion on Depop, set to Midnight Sun.Directed by Ben Strebel at Biscuit Filmworks, these films capture the small, real moments of joy that come with a wardrobe that's in motion, the find, the sale, the little wins that make secondhand fashion feel worth it.
 
 





</description>
		
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	<item>
		<title>Tony Hawk Pro Skater</title>
				
		<link>https://nicolefchen.com/Tony-Hawk-Pro-Skater</link>

		<pubDate>Sun, 14 Jun 2026 08:59:24 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Tony-Hawk-Pro-Skater</guid>

		<description>Depop partnered with Tony Hawk's Pro Skater 3 + 4 to bring fashion and skate culture together across both the game and the marketplace.

Inside the game, players could access a Depop-branded Create-A-Skater pack featuring 15 styles and skateboards inspired by real Depop pieces, alongside street-level brand moments built directly into gameplay.

On the shopping side, Depop launched over 5,000 items inspired by pro-skater closets, plus three exclusive in-app shop drops with Andy Anderson, NECKFACE, and KennyHoopla, spanning personal skate memorabilia, one-of-one graffiti-designed womenswear, and rare vintage and archival pieces.

To celebrate the launch, THPS hosted an event bringing together the skate, gaming, influencer, and press communities, with a guest list of over 20 pro skaters including Tony Hawk, Bam Margera, and Lizzie Armanto. 

At the event, Depop ran a Customisation Studio where LA artist NECKFACE airbrushed exclusive designs live onto a curated selection of skate and streetwear pieces sourced by local Depop seller Saahir, with exclusive Depop skateboards and in-game merch available for attendees to take home. The event generated an estimated 40M+ impressions, with organic and paid influencer coverage, a broadcast interview on Fox 11 Los Angeles, and a regional feature in The Daily Sundial.

Check out the website here
 
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		<title>Nike: Believe</title>
				
		<link>https://nicolefchen.com/Nike-Believe</link>

		<pubDate>Tue, 26 Jan 2021 10:53:10 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Nike-Believe</guid>

		<description>We’re all guilty of negative thoughts. Cristiano's no different. But how did he turn doubt into confidence and success?

To kick off the FIFA 2018 World Cup, we collaborated with Nike Football to create the “Believe” campaign. 
Leading it, were three short films about Cristiano Ronaldo’s unerring positivity, manifested through the two voices battling in his head – RonalDO and RonalDON’T.

We interviewed Cristiano to uncover key moments of his life and the internal conflict that shaped his career. 

Cristiano and Nike Football also posted the films to their stories, with each one encouraging viewers to 'Swipe up' to the Nike Bootroom where in-depth interviews celebrated his positive mentalities.
View IG here



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&#38;nbsp;&#38;nbsp;
</description>
		
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	<item>
		<title>Coachtopia</title>
				
		<link>https://nicolefchen.com/Coachtopia</link>

		<pubDate>Sun, 14 Jun 2026 09:32:31 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Coachtopia</guid>

		<description>Coachtopia arrived on Depop – extending its mission of more ethical, environmentally conscious shopping. Both brands are built around lengthening fashion’s lifecycle in an industry that moves quickly and generates significant waste. The shop will feature restored Coachtopia bags alongside vintage Coach pieces.

To celebrate the launch, the two brands hosted “Bag Bazaar,” a two-day event centered on creativity and community with day 1 hosted by Iris Law. Guests could take part in bag customization, trade-ins, thrifting, and other opportunities to develop personal style alongside fellow fashion lovers.

In addition to the event, we launched a campaign to bring together our two brands to live in press, print, .com and in-app. The shoot was captured in NYC – where the event was held and featured local models and influencers to bring to show our target audience that Depop is the place to buy preloved accessories from their favourite brands.
Check it out on IG here

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	<item>
		<title>Gov Ball</title>
				
		<link>https://nicolefchen.com/Gov-Ball</link>

		<pubDate>Sun, 14 Jun 2026 07:20:58 +0000</pubDate>

		<dc:creator>nicolefchen</dc:creator>

		<guid isPermaLink="true">https://nicolefchen.com/Gov-Ball</guid>

		<description>Depop partnered with Governors Ball Music Festival in NYC as an Official Festival Partner, marking one of the brand's biggest IRL investments to date.

At the centre of the activation was The Depop Drop In: a 30x30 multi-level space positioned between the main stage and concessions, offering festival-goers live airbrushing, custom tooth gems, an AI-powered virtual try-on mirror, a "Depoponomics" dollar grab booth, and a curated selection of pieces pulled directly from the marketplace.

Alongside the onsite experience, Depop launched six genre-driven in-app style edits spanning Pop, Hip-Hop, Rock, K-Pop, EDM, and Country, and extended its presence across New York City through OOH advertising, a wrapped bus to take influencers to the festival, plus branded inserts included in wristband mailers sent to 58,000 attendees ahead of the weekend.
&#38;nbsp;
 


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