https://nicolefchen.com nicolefchen Wed, 15 Apr 2026 15:00:32 +0000 https://nicolefchen.com en https://nicolefchen.com/Depoponomics Wed, 15 Apr 2026 15:00:32 +0000 nicolefchen https://nicolefchen.com/Depoponomics Client ········· DepopCampaign ········· DepoponomicsYear ······ 2025Role ······· Creative Direction the campaign Depoponomics speaks to a world navigating rising costs and shifting priorities, where fashion choices are no longer sunk costs but working assets. On Depop, clothes from your closet can be sold, and reinvested into whatever comes next. With no selling fees in the U.S. and a streamlined listing experience using AI technology, Depop makes it simple for people to turn what they already own into money they can actually use. Directed by Grammy Award-winning music video director Dave Meyers, the campaign features an unexpected cameo appearance from pop/R&amp;B icon, Kelis, whose 2003 single ‘Millionaire’ provides the soundtrack for the spot.&nbsp; As part of the campaign, Kelis also launched her own Depop shop, featuring 20 to 25 pieces featuring items personally curated and selected by Kelis, including pieces worn by her in the campaign. &nbsp; Depoponomics appeared across connected TV, digital video, social, and creator-led storytelling, spotlighting real-life selling scenarios and the ease of turning clothes into cash. For more information, visit depop.com or download the Depop app. https://nicolefchen.com/I-Got-it-on-Depop Mon, 07 Aug 2023 14:05:41 +0000 nicolefchen https://nicolefchen.com/I-Got-it-on-Depop Client ········· DepopCampaign ········· I Got it on DepopYear ······ 2023Role ······· Creative Direction the campaign This year we reignited conversation around Depop through a provocative new campaign which celebrates the feel good factor when choosing circular over new. The Depop community are proud to shop on the platform and get a buzz from buying that new piece in a circular way. So we bottled that feeling, amplified it, and provided a platform for the community to shout about it too. &nbsp; I Got it on Depop was a 360 campaign that ran throughout 2023 including multiple touchpoints such as film, print, social, audio and an IRL event.&nbsp; <img width="872" height="818" width_o="872" height_o="818" data-src="https://freight.cargo.site/t/original/i/cc867208486a8b0b5ce34a6c4b1731b634de99dcfe0256a907852bc8b0461a22/Screenshot-2023-08-08-at-10.06.09.png" data-mid="187339798" border="0" src="https://freight.cargo.site/w/872/i/cc867208486a8b0b5ce34a6c4b1731b634de99dcfe0256a907852bc8b0461a22/Screenshot-2023-08-08-at-10.06.09.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d1310f89f4171e2272dc31283476917245f575f113de6d3ae9df5d8ed2440e8f/DEPOP_IFIOD_BRAND_DOOH_1080x1920px_AW22.jpg" data-mid="187255122" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/d1310f89f4171e2272dc31283476917245f575f113de6d3ae9df5d8ed2440e8f/DEPOP_IFIOD_BRAND_DOOH_1080x1920px_AW22.jpg" /><img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f92a9af8bd2920fbacc095658c5294660683f22e8962cee5920cd23815df802c/DEPOP_IFIOD_BRAND_DOOH_1080x1920px_AW2.jpg" data-mid="187255118" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/f92a9af8bd2920fbacc095658c5294660683f22e8962cee5920cd23815df802c/DEPOP_IFIOD_BRAND_DOOH_1080x1920px_AW2.jpg" /> Launch To start the campaign with a bang, we placed provocative OOH posters down one of the busiest shopping streets in London - Oxford St. From Tottenham Court Road to Bond St, each bus stop was plastered with playful messaging positioning Depop as the better alternative to fast fashion. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ab81003ec416d1872851db42591690b07b96326fe2827d5ece8ecd82dd4dffbf/IMG_5797.JPG" data-mid="187255550" border="0" src="https://freight.cargo.site/w/1000/i/ab81003ec416d1872851db42591690b07b96326fe2827d5ece8ecd82dd4dffbf/IMG_5797.JPG" /> And to really drive the message home, ‘I Got it on Depop’ video content tookover the digital billboards at the entrances of Westfields across London. <img width="540" height="304" width_o="540" height_o="304" data-src="https://freight.cargo.site/t/original/i/9a208f5e404b6b1661b1741142124d708f618daff125ddf12b7868a4f26917c3/ezgif-3-c1b9f3c653.gif" data-mid="187991675" border="0" src="https://freight.cargo.site/w/540/i/9a208f5e404b6b1661b1741142124d708f618daff125ddf12b7868a4f26917c3/ezgif-3-c1b9f3c653.gif" /> <img width="1374" height="486" width_o="1374" height_o="486" data-src="https://freight.cargo.site/t/original/i/e9d2ae8880df46fe8afc57beaa0317cb0e05f081134655dccab815599bb9e10a/Screenshot-2023-08-08-at-10.19.41.png" data-mid="187341236" border="0" src="https://freight.cargo.site/w/1000/i/e9d2ae8880df46fe8afc57beaa0317cb0e05f081134655dccab815599bb9e10a/Screenshot-2023-08-08-at-10.19.41.png" /> <img width="6000" height="9000" width_o="6000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/4f9bec54d03a41c288e42764b5c790b7301493af56e1310d1687f6ccad46b249/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER10.jpg" data-mid="187248210" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/4f9bec54d03a41c288e42764b5c790b7301493af56e1310d1687f6ccad46b249/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER10.jpg" /><img width="6000" height="9000" width_o="6000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/60f910768db672705f5ce3048de84b16fa6cb4b211fee923784ca665061c5146/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER11.jpg" data-mid="187248211" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/60f910768db672705f5ce3048de84b16fa6cb4b211fee923784ca665061c5146/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER11.jpg" /><img width="6000" height="9000" width_o="6000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/d693d220165b799597f66c769659365b9c4bf05ad45e6609c707f5e70b46b9cc/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER12.jpg" data-mid="187248212" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/d693d220165b799597f66c769659365b9c4bf05ad45e6609c707f5e70b46b9cc/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER12.jpg" /><img width="6000" height="9000" width_o="6000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/ac11c4d407ec2078e01191f09d92cdbacec08916a3c70a024070d9624b79ba1b/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER9.jpg" data-mid="187248209" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/ac11c4d407ec2078e01191f09d92cdbacec08916a3c70a024070d9624b79ba1b/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER9.jpg" /><img width="6000" height="9000" width_o="6000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/e6c0485b638871fd2b7aff69f0533f2c3dbcb6e13312aa255ce86fcaddac2b95/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER4.jpg" data-mid="187248203" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/e6c0485b638871fd2b7aff69f0533f2c3dbcb6e13312aa255ce86fcaddac2b95/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER4.jpg" /><img width="6000" height="9000" width_o="6000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/87a2a2925ef4b54f26b87c112527ccd3374e3a0e3df9a88000cd0904dcfade1f/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER5.jpg" data-mid="187248205" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/87a2a2925ef4b54f26b87c112527ccd3374e3a0e3df9a88000cd0904dcfade1f/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER5.jpg" /> FestivalThere's you, then there's festival you. Stepping out of winter into a new season, the Spring is the turning point where freedom is on the horizon. Bank holidays are coming, party tickets booked, possibility is out there. They’re ready to show up with the best looks and experiment with the new styles they’ve seen bubbling up on social. <img width="3024" height="2766" width_o="3024" height_o="2766" data-src="https://freight.cargo.site/t/original/i/09a72719926a826a91113e22ac4a068729d27541584d5716cc29e5f2ce8ded73/IMG_5240square.jpg" data-mid="187248635" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/09a72719926a826a91113e22ac4a068729d27541584d5716cc29e5f2ce8ded73/IMG_5240square.jpg" /><img width="6000" height="9000" width_o="6000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/b887d0f184250344f3ce69004f790c299b4524b855e8490fdec01bc81528f159/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER7.jpg" data-mid="187248207" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/b887d0f184250344f3ce69004f790c299b4524b855e8490fdec01bc81528f159/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER7.jpg" /><img width="6000" height="9000" width_o="6000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/76da5e9327bb46643ce12d8ab9be3f47b683ca3614c18a7c26c53595d06de023/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER8.jpg" data-mid="187248208" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/76da5e9327bb46643ce12d8ab9be3f47b683ca3614c18a7c26c53595d06de023/DEPOP_IFIOD_FESTIVAL_DOOH_1016x1524mm_AW-MASTER8.jpg" /> Event To coincide with the OOH campaign, we put on a sold out event, the Depop Night Market, which offered the Depop community a chance for fashion fans to refresh their wardrobes ahead of festival season.Shoppers to buy vintage and handmade pieces, as well as take part in interactive activities like photo moments, nail art and tooth gems, screen printing, and the opportunity to make their own phone beads. We also surprised and delighted attendees with performances by popular UK artists like Eliza Rose, Headie One and Flo. <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/a3e12551f36627984f6d225be4570e01af1bdc594f8b43607288c9229ad54b9e/Depop_Night_Market_Logo_AdobeExpress.gif" data-mid="187261589" border="0" data-scale="100" src="https://freight.cargo.site/w/540/i/a3e12551f36627984f6d225be4570e01af1bdc594f8b43607288c9229ad54b9e/Depop_Night_Market_Logo_AdobeExpress.gif" /> <img width="3333" height="5000" width_o="3333" height_o="5000" data-src="https://freight.cargo.site/t/original/i/e92683018f641c2a8d9d45ea1319d8b0faf2962d56f7f42eed8dfd3e5b7018d5/MKEE0714.jpg" data-mid="187992295" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/e92683018f641c2a8d9d45ea1319d8b0faf2962d56f7f42eed8dfd3e5b7018d5/MKEE0714.jpg" /><img width="3333" height="5000" width_o="3333" height_o="5000" data-src="https://freight.cargo.site/t/original/i/a4cf216c41e77ba3e3e79cb0b6d06f96c41089911d441e6ad4ac6dbe94403af4/MKEE0456.jpg" data-mid="187992402" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/a4cf216c41e77ba3e3e79cb0b6d06f96c41089911d441e6ad4ac6dbe94403af4/MKEE0456.jpg" /> <img width="1846" height="1412" width_o="1846" height_o="1412" data-src="https://freight.cargo.site/t/original/i/b75ab243920147b305b34a73a260eb27383aa218768c7ef46e80b29cc176c8eb/Screenshot-2023-08-07-at-15.50.45.png" data-mid="187261413" border="0" src="https://freight.cargo.site/w/1000/i/b75ab243920147b305b34a73a260eb27383aa218768c7ef46e80b29cc176c8eb/Screenshot-2023-08-07-at-15.50.45.png" /> <img width="2122" height="1478" width_o="2122" height_o="1478" data-src="https://freight.cargo.site/t/original/i/0e952ac77873bfd9ce6b47a05207a5f0623c5413ac369c1e328115af486285dd/Screenshot-2023-08-07-at-15.51.20.png" data-mid="187261416" border="0" src="https://freight.cargo.site/w/1000/i/0e952ac77873bfd9ce6b47a05207a5f0623c5413ac369c1e328115af486285dd/Screenshot-2023-08-07-at-15.51.20.png" /> ︎︎︎ Back https://nicolefchen.com/This-Girl-Can Fri, 22 Jan 2021 15:47:13 +0000 nicolefchen https://nicolefchen.com/This-Girl-Can Client ········· Sport EnglandCampaign ········· This Girl CanYear ······ 2019 - 2020Role ······· Senior Art Director the campaign This Girl Can is leaving no woman left behind in the latest instalment of the campaign that confronts how society must change in order to accommodate all women being active. In this phase, we’re introducing new cast members and stories while bringing back some of the women who’ve prominently featured in past This Girl Can ads, showing how we’re still as relevant today as we were five years ago. But this campaign also shows that there are a host of new barriers that need addressing in 2020. We’re moving beyond just covering the emotional and practical barriers that might stop women from being active – we’re now tackling societal barriers that can prevent women from feeling like they can join in. The realities of motherhood, periods, menopause, and LGBTQ and disability inclusion – these are all necessary conversations, and ones intrinsically linked to sport. By tackling these topics with the characteristic honesty and irreverence of the campaign, we’re hoping to spark further discussions, get people talking, and help more women find ways to be active as it suits them. Our TV ad went live on 17th January, immediately drumming up international attention and inspiring women in England and beyond. It shows real women defying some of society’s most entrenched judgements, all with our infectious ‘don’t give a damn’ spirit. This includes a mother breastfeeding before heading off to netball, a transgender climber confidently scaling a wall with friends, and a woman pulling up leggings over a visible tampon string before stretching out in yoga – a first for an ad not selling sanitary products. We followed this up with OOH and content films that told our the stories of our new women and explored the societal barriers they busted through in greater depth. And on International Women's day, we released a rallying cry for 2020 online and (the following week) in a special edition of Stylist Magazine as a print ad. In a first for the brand, we used solely copy to reveal unspoken truths that many women in our community share, seeking to authentically portray women with words alone. since the pandemic In September of 2020, we came back with an updated campaign celebrating the inventive ways women have stayed active and fit activity into their lives during the pandemic, inspiring women to do the same through brilliant real-life stories. The refreshed work featured women from earlier in the year and some new faces. It aims to inspire by showing them fitting activity into their own lives – in their own way, and in their own time during the pandemic. We tackled new barriers women were facing like feelings of isolation, lost of income, health scares and adjusting to a a new ways of life. <img width="2048" height="1029" width_o="2048" height_o="1029" data-src="https://freight.cargo.site/t/original/i/7cca16782c624cbf5e0cae1561c5e5fb74356b4071ba73a07cbaa9a88007e0be/11264049_TGC_48_Website_2048x1029px_A.jpg" data-mid="96486785" border="0" src="https://freight.cargo.site/w/1000/i/7cca16782c624cbf5e0cae1561c5e5fb74356b4071ba73a07cbaa9a88007e0be/11264049_TGC_48_Website_2048x1029px_A.jpg" /> <img width="2048" height="1029" width_o="2048" height_o="1029" data-src="https://freight.cargo.site/t/original/i/15e07ccc02b51442ae4ab113ebef41b3cb7cdf42e8c4403dbc9ffe01bd8f3239/11264049_TGC_48_Website_2048x1029px_A4.jpg" data-mid="96486747" border="0" src="https://freight.cargo.site/w/1000/i/15e07ccc02b51442ae4ab113ebef41b3cb7cdf42e8c4403dbc9ffe01bd8f3239/11264049_TGC_48_Website_2048x1029px_A4.jpg" /> &nbsp; &nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b21d276bc8105d6f3ab4efa7cfac0cbbf98a8b1a14d5fc3c587575ee0575940c/11264049_2020_creative_1080x1080_02.jpg" data-mid="96486198" border="0" src="https://freight.cargo.site/w/1000/i/b21d276bc8105d6f3ab4efa7cfac0cbbf98a8b1a14d5fc3c587575ee0575940c/11264049_2020_creative_1080x1080_02.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4829d988bd07d56bac38fb2ca104b8b94539474fcf9f30683be3566bed036d5/11264049_2020_creative_1080x1080_04.jpg" data-mid="96486200" border="0" src="https://freight.cargo.site/w/1000/i/c4829d988bd07d56bac38fb2ca104b8b94539474fcf9f30683be3566bed036d5/11264049_2020_creative_1080x1080_04.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f426c2ee6c63609917f99aba6a2f61688fb4193f9fa58974aaaf3df3c35b4ee9/11264049_2020_creative_1080x1080_05.jpg" data-mid="96486201" border="0" src="https://freight.cargo.site/w/1000/i/f426c2ee6c63609917f99aba6a2f61688fb4193f9fa58974aaaf3df3c35b4ee9/11264049_2020_creative_1080x1080_05.jpg" /> <img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/ecc29e6b3dab3e1e447ff8b7f03b83403a4c518ee62d8332f35ba0b786db03d1/Manifesto_Final.jpg" data-mid="96486063" border="0" src="https://freight.cargo.site/w/1000/i/ecc29e6b3dab3e1e447ff8b7f03b83403a4c518ee62d8332f35ba0b786db03d1/Manifesto_Final.jpg" /> <img width="4128" height="2752" width_o="4128" height_o="2752" data-src="https://freight.cargo.site/t/original/i/7cabda2a2694d3435b28baba2276c6777158c71b47d80b23c4a80efec227373e/11329942_TGC_Sept_2020_Cathy_Day1_1361_RT_RGB_LowRes_v2.jpg" data-mid="96632535" border="0" src="https://freight.cargo.site/w/1000/i/7cabda2a2694d3435b28baba2276c6777158c71b47d80b23c4a80efec227373e/11329942_TGC_Sept_2020_Cathy_Day1_1361_RT_RGB_LowRes_v2.jpg" /> <img width="4128" height="2752" width_o="4128" height_o="2752" data-src="https://freight.cargo.site/t/original/i/9d44936e4ef32fa3fa9fb6b462117f0d3b0c38c7ae041763791fae0a9a956a0e/11329942_TGC_Sept_2020_Day3_0554_RT_RGB_LowRes_v2.jpg" data-mid="96632602" border="0" src="https://freight.cargo.site/w/1000/i/9d44936e4ef32fa3fa9fb6b462117f0d3b0c38c7ae041763791fae0a9a956a0e/11329942_TGC_Sept_2020_Day3_0554_RT_RGB_LowRes_v2.jpg" /> <img width="4128" height="2752" width_o="4128" height_o="2752" data-src="https://freight.cargo.site/t/original/i/70f364e7f6c0f44a643fc846fa5a4bb7e745fbe043a21f0b64df64c27412d475/baby.jpg" data-mid="96633725" border="0" src="https://freight.cargo.site/w/1000/i/70f364e7f6c0f44a643fc846fa5a4bb7e745fbe043a21f0b64df64c27412d475/baby.jpg" /> <img width="4128" height="2752" width_o="4128" height_o="2752" data-src="https://freight.cargo.site/t/original/i/a2f9797567c38f28789d98e6d0f71a83a0b14b7a811331589e0cf45c13941528/11329942_TGC_Sept_2020_Jennifer_Day2_0588_RT_RGB_LowRes.jpg" data-mid="96632690" border="0" src="https://freight.cargo.site/w/1000/i/a2f9797567c38f28789d98e6d0f71a83a0b14b7a811331589e0cf45c13941528/11329942_TGC_Sept_2020_Jennifer_Day2_0588_RT_RGB_LowRes.jpg" /> <img width="2538" height="1472" width_o="2538" height_o="1472" data-src="https://freight.cargo.site/t/original/i/75a99e830182db4cfcc2393b188023ced58ce0157951ab8216bb0615c2359112/mediawall.png" data-mid="96631412" border="0" src="https://freight.cargo.site/w/1000/i/75a99e830182db4cfcc2393b188023ced58ce0157951ab8216bb0615c2359112/mediawall.png" /> For the full list of creds, please see here and here. ︎︎︎ Back https://nicolefchen.com/Cashapp-x-Depop Mon, 18 Aug 2025 15:52:25 +0000 nicolefchen https://nicolefchen.com/Cashapp-x-Depop Client ········· DepopCampaign ········· Cashapp x DepoppYear ······ 2024Role ······· Creative Direction the campaign Depop and Cash App have partnered with Olympic Medalist Sha’Carri Richardson to launch an exciting new campaign aimed at empowering the creative entrepreneurs who are redefining the future of fashion. Titled Your POV, Your Power, the social campaign celebrates the intersection of self-expression, financial freedom, and the entrepreneurial spirit of Depop sellers, showing how personal style and creativity can fuel individuality and financial success. View video here <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/d8a3166f66ebdc0d946679132c08756defbc64128db534e7d18e4d188c16a9ea/Shot_4_0760_main.jpg" data-mid="237158043" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/d8a3166f66ebdc0d946679132c08756defbc64128db534e7d18e4d188c16a9ea/Shot_4_0760_main.jpg" />. &nbsp;<img width="2560" height="3840" width_o="2560" height_o="3840" data-src="https://freight.cargo.site/t/original/i/7a923afba2f0a21c3dea2ef13de5cac37a5eb4033d05172cadb1a2108157b78d/Shot_1_1538.jpg" data-mid="237158042" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/7a923afba2f0a21c3dea2ef13de5cac37a5eb4033d05172cadb1a2108157b78d/Shot_1_1538.jpg" /> Host Sha’Carri Richardson will join Depop sellers who have turned their unique perspectives into thriving online businesses, exploring the journey from passion to profit. Viewers will gain insight into how personal style and creative expression form the foundation of a successful Depop shop and sellers will share their strategies for curating a unique presence on the platform, offering tips on building a brand that resonates with their audience while turning their creativity into a thriving business. The series will also delve into how fashion can serve as a powerful vehicle for financial freedom, showcasing how sellers can leverage their passion for style to unlock lasting financial progress and business success. “I know from experience how much power there is in turning a personal passion into financial freedom, which is why I was so excited to partner with Depop and Cash App on this series,” said Sha’Carri Richardson. “I loved talking to Depop sellers about the secrets to their success - and seeing their incredible closets was an added bonus!” “Through this campaign, we want to amplify the voices of Depop sellers who are using secondhand fashion as an opportunity for self-expression and financial progress,” said Peter Semple, Depop’s CMO. “With Cash App, Sha’Carri and this group of brilliant, established Depop sellers, we’re surfacing these new tools and insights to help more people build their shops, reach new audiences, and grow their sales on Depop. This isn’t just about selling clothes: it’s about using style and taste to create economic opportunity, and encourage secondhand consumption. As authenticity becomes increasingly important, the series will show how having a clear personal style can be the secret weapon that drives engagement and sales. As part of the partnership, Cash App and Depop are also giving Depop sellers the chance to win up to $100 to grow their shops when they use Cash App’s direct deposit feature to deposit their earnings into Cash App between December 9th - 31st. A maximum of 3,000 Depop sellers will have the chance to win. With Cash App’s direct deposit feature, sellers can seamlessly manage their earnings while staying focused on what they love. “There’s a natural overlap between both Cash App and Depop’s audiences and the tools we offer to help entrepreneurs manage their income, so this felt like the perfect campaign for us to partner on,” said Cash App CMO Catherine Ferdon. “We’re excited to share actionable tips that will help both new and established Depop sellers turn their creativity into profit, ultimately setting them on the path to financial independence.” ︎︎︎ Back https://nicolefchen.com/Nike-Believe Tue, 26 Jan 2021 10:53:10 +0000 nicolefchen https://nicolefchen.com/Nike-Believe Client ········· NikeCampaign ········· BelieveYear ······ 2018Role ······· Art Director the campaign We’re all guilty of negative thoughts. Cristiano's no different. But how did he turn doubt into confidence and success? To kick off the FIFA 2018 World Cup, we collaborated with Nike Football to create the “Believe” campaign. Leading it, were three short films about Cristiano Ronaldo’s unerring positivity, manifested through the two voices battling in his head – RonalDO and RonalDON’T. We interviewed Cristiano to uncover key moments of his life and the internal conflict that shaped his career. Cristiano and Nike Football also posted the films to their stories, with each one encouraging viewers to 'Swipe up' to the Nike Bootroom where in-depth interviews celebrated his positive mentalities. For the full list of creds, please see here. ︎︎︎ Back https://nicolefchen.com/Buy-Sell-Welcome-to-Depop Wed, 14 Aug 2024 08:31:26 +0000 nicolefchen https://nicolefchen.com/Buy-Sell-Welcome-to-Depop Client ········· DepopCampaign ········· Buy. Sell. Welcome to DepopYear ······ 2024/2025Role ······· Creative Direction / Director the campaign Our new campaign ‘Buy. Sell. Welcome to Depop’ aims to showcase the breadth and diversity of fashion on the platform to inspire a broad audience to be part of the circular fashion economy.The campaign, shot in and around Los Angeles, the ad features a cast drawn from Depop’s own community, with talent identified through a range of channels including a social media callout and street casting. <img width="3748" height="2500" width_o="3748" height_o="2500" data-src="https://freight.cargo.site/t/original/i/001b64400335ddca3724958c86362e358c8242e99d1d0e0ce7dc19fbdad035f3/HS_B3547_v3-LR.jpg" data-mid="220204800" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/001b64400335ddca3724958c86362e358c8242e99d1d0e0ce7dc19fbdad035f3/HS_B3547_v3-LR.jpg" />&nbsp;<img width="3748" height="2500" width_o="3748" height_o="2500" data-src="https://freight.cargo.site/t/original/i/78567b1c59ffe6f15a2ea69ab081efad0d540aa98853dcb006c4a732e0bb563c/S13_DESERT_Group_1326_v2-LR.jpg" data-mid="220204802" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/78567b1c59ffe6f15a2ea69ab081efad0d540aa98853dcb006c4a732e0bb563c/S13_DESERT_Group_1326_v2-LR.jpg" /><img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/7a091d8ee4e2545ec2e0f6905cd41c78537128b2c4fdef5aa3960538bbb20cf9/S04_ROOFTOP_Group_Phone_0586_v3-LR.jpg" data-mid="220204801" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/7a091d8ee4e2545ec2e0f6905cd41c78537128b2c4fdef5aa3960538bbb20cf9/S04_ROOFTOP_Group_Phone_0586_v3-LR.jpg" />&nbsp;<img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/5c4b8e5997117e9febda0e03be32d478d8a954cb8f85b27cc4909e6fbb9b57b5/S26_HOUSE_Khasna_RedRoom_3125_v3-LR.jpg" data-mid="220204805" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/5c4b8e5997117e9febda0e03be32d478d8a954cb8f85b27cc4909e6fbb9b57b5/S26_HOUSE_Khasna_RedRoom_3125_v3-LR.jpg" />&nbsp;<img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/65642db921e5826e3f9340937c5a5875b631199a7fb67b521814d43d2aed11fe/S20_GRIFFITH_Jeep_2135_v2-LR.jpg" data-mid="220204804" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/65642db921e5826e3f9340937c5a5875b631199a7fb67b521814d43d2aed11fe/S20_GRIFFITH_Jeep_2135_v2-LR.jpg" /> A few months later, we followed up to a national audience with a digital-first campaign to solidify our position as the go-to destination for fashion-minded new/returning users, while reigniting the passion of our existing community. <img width="4513" height="5441" width_o="4513" height_o="5441" data-src="https://freight.cargo.site/t/original/i/586e83097f1a8a9703e5323142cc4e8b6dc19cedfec36e33dc3272414c627eb9/DEPOP_MeganJordan_112024_Shot004_Closet_Depopping_Minwoo_3502.jpg" data-mid="226979646" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/586e83097f1a8a9703e5323142cc4e8b6dc19cedfec36e33dc3272414c627eb9/DEPOP_MeganJordan_112024_Shot004_Closet_Depopping_Minwoo_3502.jpg" />&nbsp;&nbsp;<img width="2797" height="4467" width_o="2797" height_o="4467" data-src="https://freight.cargo.site/t/original/i/054e6e982fcdcbc423e4f9574bc5f600c213423617f0b1696a3e17a1934c1121/DEPOP_MeganJordan_112024_Shot003_Rooftop_Product_3181.jpg" data-mid="226979623" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/054e6e982fcdcbc423e4f9574bc5f600c213423617f0b1696a3e17a1934c1121/DEPOP_MeganJordan_112024_Shot003_Rooftop_Product_3181.jpg" />.&nbsp;<img width="4672" height="7008" width_o="4672" height_o="7008" data-src="https://freight.cargo.site/t/original/i/8f435d5af0bfe84b18943f6316a809ac6a68733bc6aaa893e1815a2a8db6ae83/DEPOP_MeganJordan_112024_Shot014_Park_Product_Alec_5494.jpg" data-mid="226979643" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/8f435d5af0bfe84b18943f6316a809ac6a68733bc6aaa893e1815a2a8db6ae83/DEPOP_MeganJordan_112024_Shot014_Park_Product_Alec_5494.jpg" /><img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/af13adc867716197adebf858e743a4d52bb8b940ac52ec91ee6ea890324f7013/DEPOP_MeganJordan_112024_Shot005_Bedroom_Depopping_Raquel_4123-Edit-copy.jpg" data-mid="226979621" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/af13adc867716197adebf858e743a4d52bb8b940ac52ec91ee6ea890324f7013/DEPOP_MeganJordan_112024_Shot005_Bedroom_Depopping_Raquel_4123-Edit-copy.jpg" /> ︎︎︎ Back https://nicolefchen.com/Twitch-Nike Mon, 13 Dec 2021 21:23:06 +0000 nicolefchen https://nicolefchen.com/Twitch-Nike Client ·········NikeCampaign ········· FM BroadcastYear ······ 2021Role ······· Senior Creative Strategist the brief Nike came to Twitch to help amplify and add dimension to Nike’s latest episodic series the ‘FM Broadcast’ and create relatable, authentic conversations with established Twitch communities across the service. the execution Twitch creators are more than gamers and entertainers. They’re innovators, disrupters and culture shapers. And many of them are already out there, creating safe spaces and making content about race, identity and culture for marginalised communities. Working with influencers across Europe, we created streams that enabled an honest conversation about the communities experience with race in life and media, activism and the role of safe spaces. ︎︎︎ Back https://nicolefchen.com/Made-by-Tommy-Styled-by-Depop Fri, 10 Feb 2023 15:18:36 +0000 nicolefchen https://nicolefchen.com/Made-by-Tommy-Styled-by-Depop Client ········· DepopCampaign ········· Depop x Tommy HilfigerYear ······ 2023Role ······· Creative Direction the campaign Made by Tommy. Styled by Depop. Tommy Hilfiger x Depop is a limited edition collection of renewed Tommy pieces, curated by Depop and styled by our community. Tommy launched its first-ever Depop shop, in a bid to champion secondhand clothing and their un-usable items a brand new home. Offering a curated range of pre-loved Tommy Hilfiger and Tommy Jeans pieces from the brand’s retail stores, e-commerce channels and archives, the new store enabled consumers to get their hands on special pieces while minimising their environmental impact. Comprised of approximately 100 tops and bottoms including denim, T-shirts, dresses and outerwear, the collection spanned an inclusive size range of XXS to 3XL. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/228bf0d5b2190837185ea4f2b494853052ca5c0b6904289c9884c66d250f8d1a/anna_1.jpg" data-mid="167960754" border="0" src="https://freight.cargo.site/w/1000/i/228bf0d5b2190837185ea4f2b494853052ca5c0b6904289c9884c66d250f8d1a/anna_1.jpg" /><img width="2560" height="1755" width_o="2560" height_o="1755" data-src="https://freight.cargo.site/t/original/i/e13fbff6d39cd74a3a06d9e4c99522f22a887aa8d13948618286a0a8ff60aa2b/RS138251_Kentish-tow-station0.jpg" data-mid="167961486" border="0" src="https://freight.cargo.site/w/1000/i/e13fbff6d39cd74a3a06d9e4c99522f22a887aa8d13948618286a0a8ff60aa2b/RS138251_Kentish-tow-station0.jpg" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3a9d955f436dca5495db9bdec1ce66188b5292fbdc94d1b7e34945e882b7990d/Pascale_2.jpg" data-mid="167960618" border="0" src="https://freight.cargo.site/w/1000/i/3a9d955f436dca5495db9bdec1ce66188b5292fbdc94d1b7e34945e882b7990d/Pascale_2.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5a66aafb9704b0589a5b14264f026703fad650b73abb9871d18c6439461e8d77/RS138434_JA-Depop-27-01-23-24.jpg" data-mid="167961566" border="0" src="https://freight.cargo.site/w/1000/i/5a66aafb9704b0589a5b14264f026703fad650b73abb9871d18c6439461e8d77/RS138434_JA-Depop-27-01-23-24.jpg" /><img width="1677" height="1111" width_o="1677" height_o="1111" data-src="https://freight.cargo.site/t/original/i/a17bf121ff6f9aa4a106aafdc14fe274d73ddc780b3c115bcb986919fec5ea62/Screenshot-2023-02-10-at-15.16.50.png" data-mid="167961322" border="0" src="https://freight.cargo.site/w/1000/i/a17bf121ff6f9aa4a106aafdc14fe274d73ddc780b3c115bcb986919fec5ea62/Screenshot-2023-02-10-at-15.16.50.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/a7c748ca3caf16f1697308d6a5fc29f4ffb9ade76a8c2bf544be27061bc4d7eb/RS138260_Camden-Rd-overgrod2.jpg" data-mid="167961456" border="0" src="https://freight.cargo.site/w/1000/i/a7c748ca3caf16f1697308d6a5fc29f4ffb9ade76a8c2bf544be27061bc4d7eb/RS138260_Camden-Rd-overgrod2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ff698331c2156336ef88c8202d080d3c7a517b1a98c5f8462573598f5d38d293/4x5_0003_Retouch_SHOT_06_LIV_016.jpg" data-mid="167960366" border="0" src="https://freight.cargo.site/w/1000/i/ff698331c2156336ef88c8202d080d3c7a517b1a98c5f8462573598f5d38d293/4x5_0003_Retouch_SHOT_06_LIV_016.jpg" /><img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/78c5587fa99dd4b887d23d2e78dbe610387e9ff6f857afacd881637121a587a7/WhatsApp-Image-2023-01-23-at-15.00.27.jpeg" data-mid="167961372" border="0" src="https://freight.cargo.site/w/1000/i/78c5587fa99dd4b887d23d2e78dbe610387e9ff6f857afacd881637121a587a7/WhatsApp-Image-2023-01-23-at-15.00.27.jpeg" /><img width="1338" height="1280" width_o="1338" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b2e521446075aee23ef276d09b7f3523e9ddc09a2fe6a65fa7002fe2f45cd211/Screenshot-2023-02-10-at-15.18.13.png" data-mid="167961323" border="0" src="https://freight.cargo.site/w/1000/i/b2e521446075aee23ef276d09b7f3523e9ddc09a2fe6a65fa7002fe2f45cd211/Screenshot-2023-02-10-at-15.18.13.png" /> ︎︎︎ Back https://nicolefchen.com/Twitch-Dominos Fri, 24 Dec 2021 11:06:25 +0000 nicolefchen https://nicolefchen.com/Twitch-Dominos Client ·········Domino’sCampaign ········· Domino-oh-hoo-hooYear ······ 2021Role ······· Senior Creative Strategist the brief Bring the Domin-oh-hoo-hoo creative campaign to life on Twitch by harnessing the power of a live multiplayer environment. the execution To amplify their campaign on Twitch, we turned their TVC into a game where yodels invaded influencer streams and chat had to yodel back to unlock some cheesy rewards. When the yodel timer ran out, a pizza wheel of fortune appeared that generated rewarded random people in chat. The three streams garnered almost 350k impressions and 900k minutes watched! ︎︎︎ Back https://nicolefchen.com/Twitch-ITV Tue, 01 Mar 2022 10:25:07 +0000 nicolefchen https://nicolefchen.com/Twitch-ITV Client ·········ITVCampaign ········· Fight For Your AttentionYear ······ 2021Role ······· Senior Creative Strategist the brief With young people turning away from traditional entertainment platforms, ITV needed an experience that stood out, drive the modernity of the brand and get people excited about all of the great content that sits on the ITV Hub - all while building awareness of their new brand platform for 2021, ‘Drama vs Reality’. the execution A one-off live streamhosted by the voice of Love Island and Twitch streamer, Iain Stirling. The event featured popular Twitch influencers battling for their team through custom branded challenges based around key ITV programming. Declaring their loyalty to #TeamReality or #TeamDrama, our Gen Z audience were immersed in the event through authentic conversations and talent interaction. The talent shared their favourite shows and why they’re ‘Team Reality’ or ‘Team Drama’, the teams took part in a variety of TV-themed gaming challenges. These included ‘An act of True Crime’ where gamers must successfully pull off the perfect heist (Monaco: What’s Yours is Mine), to ‘I’m a Celebrity...get me out of here’ obstacle courses (Fall Guys) to ‘Race to Love Island’ (Forza 4).&nbsp; We drove excitement for upcoming shows by asking the audience what they’d like to unlock and watch. Ahead of two of the challenges, viewers were able to unlock exclusive content through voting mechanics. The experience was one that Twitch’s audience will remember, with over 118,000 viewers during the live stream and 16,000 clicks to ITV Hub, we reached an engaged audience and increased genuine interest within the Drama and Reality content on ITV Hub. Twitch’s research confirmed this success, with a huge 20% increase in unaided brand awareness for ITV Hub and a 33% increase in association of the Drama Vs. Reality message from the campaign. Proving that we were able to drive modernity and consideration for ITV. ︎︎︎ Back