Depoponomics speaks to a world navigating rising costs and shifting priorities, where fashion choices are no longer sunk costs but working assets. On Depop, clothes from your closet can be sold, and reinvested into whatever comes next. With no selling fees in the U.S. and a streamlined listing experience using AI technology, Depop makes it simple for people to turn what they already own into money they can actually use.

Directed by Grammy Award-winning music video director Dave Meyers, the campaign features an unexpected cameo appearance from pop/R&B icon, Kelis, whose 2003 single ‘Millionaire’ provides the soundtrack for the spot. 

As part of the campaign, Kelis also launched her own Depop shop, featuring 20 to 25 pieces featuring items personally curated and selected by Kelis, including pieces worn by her in the campaign.  

Depoponomics appeared across connected TV, digital video, social, and creator-led storytelling, spotlighting real-life selling scenarios and the ease of turning clothes into cash. For more information, visit depop.com or download the Depop app.