Client ·········Nike
Campaign ········· FM Broadcast
Year ······ 2021
Role ······· Senior Creative Strategist

the brief

Nike came to Twitch to help amplify and add dimension to Nike’s latest episodic series the ‘FM Broadcast’ and create relatable, authentic conversations with established Twitch communities across the service.

the execution
Twitch creators are more than gamers and entertainers. They’re innovators, disrupters and culture shapers. And many of them are already out there, creating safe spaces and making content about race, identity and culture for marginalised communities.

Working with influencers across Europe, we created streams that enabled an honest conversation about the communities experience with race in life and media, activism and the role of safe spaces.