Nike came to Twitch to help amplify and add dimension to Nike’s latest episodic series the ‘FM Broadcast’ and create relatable, authentic conversations with established Twitch communities across the service.

Twitch creators are more than gamers and entertainers. They’re innovators, disrupters and culture shapers. And many of them are already out there, creating safe spaces and making content about race, identity and culture for marginalised communities.

Working with influencers across Europe, we created streams that enabled an honest conversation about the communities experience with race in life and media, activism and the role of safe spaces.