At the centre of the activation was The Depop Drop In: a 30x30 multi-level space positioned between the main stage and concessions, offering festival-goers live airbrushing, custom tooth gems, an AI-powered virtual try-on mirror, a "Depoponomics" dollar grab booth, and a curated selection of pieces pulled directly from the marketplace.
Alongside the onsite experience, Depop launched six genre-driven in-app style edits spanning Pop, Hip-Hop, Rock, K-Pop, EDM, and Country, and extended its presence across New York City through OOH advertising, a wrapped bus to take influencers to the festival, plus branded inserts included in wristband mailers sent to 58,000 attendees ahead of the weekend.
